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    It will not come as news to many that the high street in the UK is in rapid decline and has been for the last five years, following the great recession. This comes as 10.3%1 of stores on the high street are now vacant and as much as 18.2% of retail shopping was made online in the last year2. However, it is a common misconception that the decline in footfall and shopping on the high street is a sole consequence of the rise of e-commerce shopping. Although the rise in e-commerce shopping is noted as a contributing factor...

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athleisure, brand, business, fashion, fashion industry, fitness, sportsluxe, sportswear -

“The start of the athleisure trend is often traced back to 2014. This was the year when Nike CEO, Mark Parker, announced that “leggings are the new denim” and when Beyoncé first unveiled her Ivy Park collection with Topshop, which was described as a range that looks like it has technical sports aspects, targeting those who work out and those who just want to look like they do.”1       Athleisure wear has been identified as workout clothes that are worn to be seen. They allow the wearer to not compromise on style and fashion whilst they exercise –...

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brexit, business, fashion, fashion industry -

  I’m sure you’ve heard this term more than you would have liked over the last few years if you have been listening. It’s all anyone in the UK talks of, whilst it divides families and heightens tension in workplaces. Aside from the detriments it has brought to the UK, like the rise in racially motivated attacks and terrorism by 21%1, the projected impact of Brexit on small companies in the UK is not positive. Far from it.      How will Brexit affect the UK’s economy and small businesses? Well, this entirely depends on whether Boris Johnson will come...

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brand, identity, introduction -

    Want to get to know more about Kukubird and how we began? Then look no further, because today we’re going to bare all and expose our beginnings, middles and the future for our Kukubird! Kukubird began in 2012 when two Manchester-based art students took upon themselves to inject more fun, curiosity and energy into the fashion industry, and from there our Kukubird hatched and opened its eyes into the bright and colorful world. Since then, our Kukubird has flown the nest and in early 2018 we became a fully-fledged studio. Yay! With our newly developed wings, we have...

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